Motions, the leader in multicultural professional hair care products, will "show out" with a Motown- themed booth at this year's annual Hair Show. The world-famous trade show is scheduled August 18-20 at the Georgia World Congress Center in Atlanta. Inspired by Bronner Brothers' 60th anniversary, the Motions staff will don dashikis and bell-bottom pants while models dressed as "Dreamgirls" work the exhibition floor handing out Motions product samples.
Motions will have a significant presence at the show with over 20 staff members in attendance from Alberto Culver's Multicultural Marketing Division, including the Vice President of Multicultural Marketing, Sheryl Adkins-Green and Motions Director of Global Marketing, Robert Hudson.
Adkins-Green said, "We wish to congratulate the Bronner Brothers family on their 60th anniversary. It is a privilege and pleasure for Motions and Alberto Culver to represent the professional stylists with our presence at this show."
Throughout the hair show, salon professionals will be able to purchase a sampling of Motions award-winning products at a special show price. The company has specially prepared two different product packs, one containing Motions Oil Moisturizer professional products, and the other includes the newest Motions At Home retail products. The Motions Oil Moisturizer pack comes with a variety from the intensive moisturizing line: two flavors of Oil Moisturizer Relaxers, Crème Neutralizing Shampoo, Silk Protein Conditioner, and Extra Conditioning Oil Sheen Spray. The Motions At Home retail pack includes Heat Seeker Protecting Spray, Foaming Wrap Lotion , Light Styling Foam, Nourish Leave-In Conditioner, and Light Hold Working Spritz.
The brand will also raffle off flat screen televisions during the show. To enter the raffle, salon professionals will have to deposit their raffle tickets at the Motions booth. Winners must be present at the time of the drawing to win.
Hudson said, "We're always happy to participate in this great event. We love the chance to meet and talk with salon professionals about today's trendy styles and ideas for new products, and get their feedback on our products."
Adkins-Green is available to talk to beauty editors about trends in the beauty care industry as it relates to multicultural segments.
Motions will have a significant presence at the show with over 20 staff members in attendance from Alberto Culver's Multicultural Marketing Division, including the Vice President of Multicultural Marketing, Sheryl Adkins-Green and Motions Director of Global Marketing, Robert Hudson.
Adkins-Green said, "We wish to congratulate the Bronner Brothers family on their 60th anniversary. It is a privilege and pleasure for Motions and Alberto Culver to represent the professional stylists with our presence at this show."
Throughout the hair show, salon professionals will be able to purchase a sampling of Motions award-winning products at a special show price. The company has specially prepared two different product packs, one containing Motions Oil Moisturizer professional products, and the other includes the newest Motions At Home retail products. The Motions Oil Moisturizer pack comes with a variety from the intensive moisturizing line: two flavors of Oil Moisturizer Relaxers, Crème Neutralizing Shampoo, Silk Protein Conditioner, and Extra Conditioning Oil Sheen Spray. The Motions At Home retail pack includes Heat Seeker Protecting Spray, Foaming Wrap Lotion , Light Styling Foam, Nourish Leave-In Conditioner, and Light Hold Working Spritz.
The brand will also raffle off flat screen televisions during the show. To enter the raffle, salon professionals will have to deposit their raffle tickets at the Motions booth. Winners must be present at the time of the drawing to win.
Hudson said, "We're always happy to participate in this great event. We love the chance to meet and talk with salon professionals about today's trendy styles and ideas for new products, and get their feedback on our products."
Adkins-Green is available to talk to beauty editors about trends in the beauty care industry as it relates to multicultural segments.
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